Matomo (once Piwik) is what you install when the brief says “Google Analytics, but we own it”. Cookie Free Analytics is what you install when the brief says “pageviews, no banner, no farm of plugins”.
Cookie Free Analytics
Matomo
Cloud price
from €4
from ~€29 / mo
Self-host
No
Yes, free core
Cookies
Never
Optional — easy to leave on
Script
Under 1 KB gzipped
Heavier, GA-class
Heatmaps / replay
Will not ship
Paid plugins
Sampling
None of the numbers we show
Can sample at volume
Export / delete
From the dashboard, no sales call
You operate the DB
First-party install
Path proxy; c. CNAME on Hobby
You host the JS
Hosted (our cloud)
Frankfurt + Ireland
Matomo Cloud, EU options
Open source
No
Yes (GPL)
What they actually are
Self-hosted Matomo is free (GPL) and enormous: PHP, MySQL, optional cookies, heatmaps and session recording as paid extras even when you host it. Matomo Cloud starts around €29/month. It can run cookieless. It can also run very much like GA.
When to pick them
A DPA, a procurement team, or a regulator wants “the GA feature list on our servers”. Ecommerce, tag manager, intranet. That is Matomo’s job and it has been since 2007.
When to pick us
You do not want to operate PHP. You do not want a cookie mode you have to remember to turn off. You want a 1 KB script in EU regions and a dashboard a founder can read.
The honest bit
Matomo can do things we will refuse: session recording, on-prem everything, a plugin marketplace. If you need that depth, buy Matomo Cloud or budget a sysadmin. Do not buy us and hope we grow into Piwik.
Questions
Is Cookie Free Analytics a Matomo alternative?
Only if you wanted Matomo for privacy and simplicity, not for GA-parity. Matomo is the full replacement. We are the small count. We take their trust lines — export, first-party, no sampling theatre — not their PHP stack.
Can Matomo run without cookies?
Yes. Plenty of people still leave cookies on. Cookie Free Analytics has no cookie mode to misconfigure.
Do I need a DPO to use Cookie Free Analytics?
Your counsel still owns the final call. We are not a law firm and we do not sell a DPO-as-a-sticker. The script does not set cookies; pageviews live in the EU. That is the product description, not legal advice.